we started later in '08 for a variety of reasons than had the clinton campaign. this time you had a latino vote director in chicago in a year out -- >> wow. >> you had many more people in chicago dedicated to, um, targeting latino voters, finding them and communicating with them in that whole spectrum of ways you've heard about the obama campaign communicating with folks, with new technologies. you also had a lot of segmentation. one of the reasons that i was able to do, um, interviews in all the places that i talked about, i happen to speak a very neutral spanish. you can't really place my spanish geographically. kind of quirky set of reasons. and that allowed osa to use me in multiple places. i did one interview all fall, which was orlando, which has a large spanish-language media, but it's a puerto rican electorate. and you don't need somebody with my skill set or even my neutral spanish speaking to puerto ricans. you need fellow puerto ricans speaking to puerto ricans. and that's also true in other parts of the country. there was a much more deliberate effort